"Levi's: We put a little bit of blue jean in everything we make" 1977 for Levi Strauss
Object Details
- Date
- 1977
- Client
- Levi Strauss, San Francisco, CA, USA, founded 1853
- Catalogue Status
- Research in Progress
- Description
- In a landscape with setting sun on field made up of blue jeans, a farmer in Levi’s clothing is scything standing jeans that act like stalks. Behind him two men with a wagon full of jeans. Across the top in blue and red: LEVI’S / WE PUT A LITTLE BLUE JEAN IN EVERYTHING WE MAKE.
- made in
- USA
- See more items in
- Cooper Hewitt, Smithsonian Design Museum Collection
- Drawings, Prints, and Graphic Design Department
- Credit Line
- Gift of Various Donors
- Data Source
- Cooper Hewitt, Smithsonian Design Museum
- Accession Number
- 1981-29-252
- Type
- graphic design
- Object Name
- Poster
- Type
- Poster
- Restrictions & Rights
- Usage conditions apply
- Medium
- Offset lithograph on paper
- Dimensions
- H x W: 56.1 x 72.4 cm (22 1/16 x 28 1/2 in.)
- Record ID
- chndm_1981-29-252
In a landscape with setting sun on field made up of blue jeans, a farmer in Levi's clothing is scything standing jeans that act like stalks. Behind him two men with a wagon full of jeans. Across the top in blue and red: LEVI'S / WE PUT A LITTLE BLUE JEAN IN EVERYTHING WE MAKE.